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Thursday, September 28, 2006

The 52 Top SEO Tips –

The 52 Top SEO Tips –
Here Are 10 of Them

By David Leonhardt

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with Don't Get Banned By the Search Engines:

There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.

For more free seo-related articles for reprint, please see our article directory.

David Leonhardt is an effective, professional seo consultant and a website marketing consultant. For a free quote, call 613-448-1841, or send us an email.

Friday, September 22, 2006

Opening up the new Marketing solution system PIA

Visit visiontechnology Interactive Marketing Solutions Beyond Tomorrow

Thursday, August 10, 2006

Promoting A Website Is Easy

Promoting A Website Is Easy - When You Know The Simple marketing Formula

We want to share with you that formula right now. As we teach in our 1-1 consultations at the Directory of web Marketing, marketing on the Internet is not a mystery, it's a process. And here is that process in a nutshell. I call it the A,B,C of Internet marketing.

A. Advertising means visitors
B. Visitors become buyers
C. Buyers become customers, purchase on many occasions.

It really is that easy.
Advertising = visitors = buyers

If you want visitors to find your website, you must advertise. Now, that advertising can take several forms. To save you a bit of time, I'll list some of them below.

* Search engines (Google, Yahoo and MSN)
* Search engine Optimisation (SEO)
* Pay per click (PPC)
* Ezine advertising (Articles)
* Joint ventures
* Having affiliates promote your site for you
* Banners
* Email promotion
* Free ads



Marketing

What NOT to do... or how to prevent getting banned

What NOT to do... or how to prevent getting banned
from Google!


Google places very strong emphasis on quality,

relevancy of their search results.
Google, as the undisputed leader in the world of
search engines, to stay in the top of the field they
need to make sure that their users are satisfied
with the quality of the search results.
Google does not take lightly to several techniques
used by many webmasters andd Search Engine Optimisation (SEO) experts.
Some of these techniques may get your site banned by Google or at least
result in a Pagerank penalty.


Common mistakes:

Hidden text is a no-no.
Some webmasters place hidden keywords in pages, making the font in the same color as the page (for example blue text on a blue background).
This renders text invisible to the human eye, however the search engine sees it, making it more relevant to the results. Hidden text is a sure way to get banned from Google and fast!


Hidden links
The amount of links linking to your site has an effect of increasing your pagerank or your visibility on the internet. The same as with hidden text, hiding links will also result in a ban or PR penalty.


Link farms
A page with links made for increasing your pagerank (PR). Be careful about where you "add" your site to. If others link to you without your knowledge it won't hurt your PR, but you can control who you link to, make sure its not a bad neighbourhood. Google may penalize you for this as well.

Wednesday, August 09, 2006

Vision Web Services Blog

Visit this blog: Visiontechnology

Friday, August 04, 2006

Introduction to the SEO Toolkit

Introduction to the SEO Toolkit

Top placement in the Google search results is
essential in order for your website to be successful.

By applying these techniques described here (which we learned by doing 12 months of intensive research), we were successful at getting our website ranked in google and yahoo for our customers(top-10).

Our clients get alot of traffic.

By following the directions in this guide, your site
will soon be at the top of the search results too!
Let's get started!

Wednesday, July 19, 2006

Internet Marketing Seo and Optimisation Promotion

Welcome to our new SEO BLOG. . . .and as you sit there in front of your computer, seeking more information about visiontechnology Seo Services, you might find yourself getting really
excited about using our services, to the point where you wish you
had already done it by now...but first, here are some essential facts about Visiontechnology Seo.

While working with some of the most creative and quality concious technicians in the search engine optimisation business, we have constantly sought after the latest research, combinations of tools,
and dynamic methods to produce a totally new take on seo search engine optimisation analysis and application.


Each seo web solution is carefully crafted, incorporating the latest white-hat medthods, and scrupulosly tested for your long lasting satisfaction of use.

Our seo company services are also prized for their versatility.

You will be amazed, when you feel the power, of using the Seo services described on these pages.

Monday, July 17, 2006

Engine Optimization Search

Engine Optimization Search - What exactly is search engine optimization?


This blog is about Search Engine optimisation, optimization promotion and internet marketing.
Search engine optimization is a process where individual website pages are "optimized" so that search engines can easily find them and index them in their search results database ( ie. Google, Yahoo, Msn ).

We will cover Search Engine Optimization (Seo) which inlvolves various methods of coding the html page into a search engine readable structure. These methods include correct page titles, textlinks, semantically correct markup, alt tags for images and most of all relevant content. We will cover most of the seo topics during the year.

Over 85% of all web sites are initially found via search engines

This blog is about Search Engine optimisation, optimization promotion and internet marketing.
Companies who use search engine optimization are attracting more potential customers to their websites
- Forrester Research Institute."